At SHIFT Hydration ("we", "our", "us"), we are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website or purchase products from us.

By using our website, you agree to the practices described in this Privacy Policy.

1. Who We Are

SHIFT Hydration is a UK-based business selling premium electrolyte supplements and hydration products.

Business Address:

SHIFT Hydration
74 The High Street
West Sussex
BN44 3RD

Email: hello@shifthydration.co.uk

For the purposes of UK data protection law, SHIFT Hydration is the Data Controller of your personal information.

2. Information We Collect

Depending on how you use our website, we may collect the following information:

Personal Information

Full name
Billing address
Delivery address
Email address
Telephone number

Order Information

Products purchased
Order history
Payment status
Delivery preferences

Payment Information

Payments are processed securely through Shopify Payments and/or our payment providers.

We do not store or have access to your full payment card details.

Website Usage

When you browse our website we may collect:

IP address
Browser type
Device type
Operating system
Pages visited
Time spent on pages
Referral source

3. How We Collect Your Information

We collect information when you:

Place an order
Create an account
Subscribe to our mailing list
Contact us
Enter competitions or promotions
Leave a review
Browse our website using cookies

4. How We Use Your Information

We use your personal information to:

Process your orders
Deliver products
Manage returns and refunds
Respond to enquiries
Improve our website
Prevent fraud
Meet legal obligations
Send marketing emails (only where you have consented)

5. Marketing Communications

If you choose to subscribe, we may send you:

Product launches
Exclusive offers
Discounts
Hydration advice
News from SHIFT Hydration

You can unsubscribe at any time by clicking the unsubscribe link in any email or contacting us directly.

We will never sell your personal information to third parties for marketing purposes.

6. Sharing Your Information

We only share your information where necessary.

This may include:

Shopify

To power our online store and process your orders.

Payment Providers

Including Shopify Payments, PayPal, Klarna or other secure payment providers selected during checkout.

Delivery Companies

Such as Royal Mail, DPD, Evri or other courier services used to deliver your order.

Professional Advisers

Including accountants, insurers and legal advisers where necessary.

Legal Authorities

Where required by law or to protect our legal rights.

7. Cookies

Our website uses cookies to:

Remember your shopping basket
Improve website performance
Analyse website traffic
Personalise your experience
Measure advertising performance

You can control cookies through your browser settings.

Please see our separate Cookie Policy for more information.

8. How Long We Keep Your Information

We only keep your personal information for as long as necessary.

Typically:

Information	Retention Period
Orders	6 years (for tax purposes)
Customer enquiries	Up to 2 years
Marketing consent	Until withdrawn
Website analytics	Up to 26 months

9. Security

We take appropriate technical and organisational measures to protect your information.

This includes:

SSL encryption
Secure Shopify hosting
Restricted staff access
Password protection
Secure payment processing

Although we take every reasonable precaution, no online system can ever be guaranteed completely secure.

10. Your Rights

Under UK GDPR you have the right to:

Access your personal information
Correct inaccurate information
Request deletion of your information
Restrict processing
Object to processing
Withdraw marketing consent
Request a copy of your data
Lodge a complaint with the Information Commissioner's Office (ICO)

To exercise any of these rights, please contact us.

11. Third-Party Services

Our website may contain links to other websites.

We are not responsible for the privacy practices of third-party websites.

We recommend reading their privacy policies before submitting any personal information.

12. Children's Privacy

Our website is not intended for anyone under the age of 18.

We do not knowingly collect personal information from children.

If we become aware that personal information has been collected from a child, we will delete it promptly.

13. International Transfers

Some of our service providers may process information outside the United Kingdom.

Where this occurs, we ensure appropriate safeguards are in place in accordance with UK GDPR.

14. Changes to This Policy

We may update this Privacy Policy from time to time.

Any changes will be published on this page together with the revised "Last Updated" date.

15. Contact Us

If you have any questions regarding this Privacy Policy or your personal information, please contact us.

SHIFT Hydration

74 The High Street

West Sussex

BN44 3RD